7) Measuring Employee Engagement & Motivation

 

Employees that are engaged are more driven and productive, care about the company's success, boost the emotions of people around them, and provide excellent service. There's no denying that having a motivated and engaged staff is critical. Employee engagement is a metric that shows how motivated and invested your employees are in the company and its goals. Measuring employee engagement is a difficult undertaking since it necessitates the consideration of human sentiments and emotions (Robinson et al., 2004). An Employee Engagement Survey is used by the majority of companies to evaluate employee engagement. These sorts of surveys aid in determining each employee's degree of engagement, as well as evaluating relationship engagement and business outcomes. These surveys give crucial information on the efficacy of Human Resource procedures and the necessary adjustments that must be made in the business (Vance, 2006).

Video 4: How to Measure Employee Engagement

Source : (Scott Wintrip, 2012)

Wintrip (2012) illustrates how to measure employee engagement and outlines the three most significant techniques of evaluating engagement in this video.

Believes

This is about how we talk to people and figure out what they believe, such as whether they think the firm is heading in the correct way or if they think this is the most ridiculous thing the organization has ever done.

Buy-in

This refers to how employees act on their words. Employees are speaking one thing and doing the same thing or stating one thing and doing another, whether their words and actions are in sync.

Behaviors

This describes how a behavior changes over time. For example, while evaluating employee engagement, if it drops and behaviors rise, the organization would notice a more engaged employee.

When answering questions in an Employee Engagement servery, employees can choose from the options below. Strongly agree, Agree, Disagree, or Strongly disagree are the options available to employees. Figure 05 shows an example engagement survey format as well as a grading method.

Figure 05: Sample Employee Engagement survey

Source: (Armstrong, 2009).

The first is about employee involvement and organizational commitment, which was reviewed and introduced. Second, the research method's processes and issues are explored. Third, keep note of the questionnaire's quantitative results. Finally, in addition to the research findings, limitations, and suggestions (Albdour and Altarawneh, 2020).

The IT department of the Road Development Authority maintains track of all employee input in order to establish an action plan to address employee issues. The majority of contact center employees are school dropouts between the ages of 23 and 26. As a result, the approach for conducting surveys on employee engagement must be extremely straightforward and easy, and this practice makes it simpler for all employees to offer clear responses to the IT department, which can then gather and evaluate the data. When conducting employee engagement surveys, IT must keep questions basic; if a survey question gets too long and detailed, it will be more difficult to answer; consequently, questions must be broken up into many questions. This technique will allow all employees to offer clearer responses and make data analysis much easier. When it comes to evaluating answers and offering methods to enhance employee engagement, this data is crucial (Robinson et al., 2004).

Referencing

Armstrong, M. (2009). Armstrong's handbook of human resource management practice. 11th ed. London: Kogan Page, P. 1019.

Albdour, A. and Altarawneh, I., 2020. Employee Engagement and Organizational Commitment: Evidence from Jordan. INTERNATIONAL JOURNAL OF BUSINESS, [online] 19(2). Available at: <https://www.craig.csufresno.edu/ijb/Volumes/Volume%2019/V192-5.pdf> [Accessed 31 July 2021].

Robinson, D., Perryman, S. and Hayday, S. (2004). The Drivers of Employee Engagement. 1st ed. Brighton: Institute for Employment Studies, pp.13-20.

Scott Wintrip (2012) How to Measure Employee Engagement [online]. Available at: <https://www.youtube.com/watch?v=-C25UyC63Rs.>. [Accessed on 31 July 2021].